Focus on market presence and growth
Welcome to the team, Nicolas! We are delighted to have you at FROX since December 2025. Tell us a little more about yourself and your previous experience!
What is your position at FROX, and what are your responsibilities?
As Senior Account Executive, I am responsible for expanding our business in the area of Business Process Automation. This includes acquiring new customers, establishing long-term partnerships, and positioning FROX in the market through active participation in events and professional associations.
Where did you work before? What experience do you bring to the table?
I previously set up the sales department at a SaaS start-up and managed a team of four employees for German-speaking, western, and Italian-speaking Switzerland. There, I gained valuable experience in business development, team leadership, and active new business (“hunting”). After completing further training in Key Account Management, I moved to a large corporation where I looked after major Swiss customers, authorities, and cantons. This allowed me to further develop my relationship management (“farming”) skills.
Why did you choose FROX, and what are your goals?
I chose FROX because the company is part of the Noser Group, and well established throughout Switzerland and has an excellent track record in Business Process Automation. Its numerous successful references inspire confidence in the market and are a valuable advantage when approaching customers. I am enthusiastic about Business Process Automation and digitalization because they are becoming increasingly important for companies at a strategic level. I am convinced that this market will grow strongly in the coming years and that FROX will be able to realize exciting projects as a result. My goal is to actively shape this growth, win new customers, and strengthen FROX’s position as a leading provider in this field.
What do you like most about your job?
What I like most is the direct contact with prospects in hunting and customers in farming. Especially when I feel that I can help them achieve their goals and create added value for them. At the same time, I see myself as the voice of the market: a good salesperson not only brings solutions to the outside world, but also valuable market information back to the company. I am also fascinated by the economy in general, with its diverse companies, cultures, and success stories. It motivates me to get to know and understand these organizations and to support them on their journey in my role as an Account Executive.
We’d also like to learn a little about you as a person. What inspires you outside of work? How do you find balance?
I love nature in every season and really appreciate that we get to experience four distinct seasons in Switzerland. In summer, I enjoy being out and about in the mountains and going hiking. In winter, I’m drawn to the snow, whether it’s for ski touring or discovering new ski resorts. As in an advertisement for the 2026 Olympics on SRF, the same applies to me: “Switzerland is my playground.”
