Outstanding Contribution to the ServiceNow community
Each year, the ServiceNow Most Valued Professionals (MVP) program selects members of the global ServiceNow community who demonstrate exceptional dedication, in-depth product knowledge, and an active commitment to sharing knowledge. ServiceNow MVPs support other users of the ServiceNow platform, share their experiences within the community, answer questions, and contribute to the continuous development of the ServiceNow ecosystem.
Martin Virág, Solution and Technical Consultant at FROX, is one of around 100 ServiceNow MVPs worldwide in 2026 and is the only ServiceNow MVP in Switzerland.
In this interview, Martin talks about what this recognition means to him, how he is involved in the ServiceNow community, and which developments he currently finds particularly exciting.
Martin, congratulations on being named a ServiceNow MVP for 2026! What does this recognition mean to you personally?
Becoming an MVP has been a long-standing goal of mine. Since the beginning of my journey with ServiceNow, I’ve admired many MVPs because, in addition to their regular work, they share a vast amount of knowledge and resources that make life easier for developers and architects. As I gained more experience with the platform, I wanted to give back more to the community. The recognition itself is a wonderful recognition from ServiceNow for the dedication involved.
How did you get involved in the ServiceNow community?
I attended Knowledge in 2024 and enjoyed it so much that I decided, together with my co-hosts in Hungary, to launch a series of developer meetups. Since then, I’ve been organizing meetups regularly and giving talks at those events as well as at other ServiceNow-related gatherings. When I moved to Switzerland, I was surprised to find that there were no local meetup groups, so I immediately reached out to the ServiceNow community team to start one. The first meetup took place in July 2025, just one month after I moved, and we’ve already held our third meetup here. It’s great to see how active and knowledgeable the community is. In addition, I occasionally write articles in the ServiceNow community and answer questions to save other developers time.
In which areas of the ServiceNow community are you particularly active, and what motivates you to share your knowledge there?
I’m mainly active in the areas of general platform architecture, AI-related topics, UI Builder, and integrations. Sometimes it’s just a matter of answering questions that come up and haven’t been addressed yet. What motivates me is that I learn a lot in the process. ServiceNow is a very large platform, and individual projects are always limited in scope. When I want to stay up to date, expand my knowledge, or challenge myself, it really helps me to tackle one or two more complex questions. At our meetups, I also try to focus on topics that developers don’t use very often to spark discussions and questions. Good questions often help me identify gaps in my knowledge, which is valuable for my own learning.
What topics or questions are you currently seeing most frequently in the community?
I can’t name any specific topic. Since this is a forum for developers, there are naturally many questions about configuration and scripting. Lately, however, questions about AI agents have also been on the rise, which is very exciting, as AI is increasingly being integrated into ServiceNow’s platform features, and many developers want to understand how they can effectively incorporate these capabilities into their solutions.
Was there a moment in the community that really stands out in your memory?
My first Hungarian and my first Swiss meetup really stuck with me. I was pretty worried that no one would show up, since these events take place after work. In the end, about 30 people came in Hungary and 19 in Switzerland. I was really happy to see that the developers were so interested that they spent their precious free time at our events. That meant a lot to me.
What personally fascinates you about the ServiceNow ecosystem and the community behind it?
What fascinates me most is how helpful and active the community is. It’s really very difficult to become part of the MVP group, since there are so many strong content creators and the competition is fierce. That’s one of the reasons why I focus on less-explored topics, because anything that’s “unusual” or very popular is usually covered in depth within the first few years. ServiceNow releases new versions twice a year, and when a new version comes out, I often already know what to expect, simply because I follow the discussions and content on LinkedIn.
What advice would you give to other ServiceNow professionals who want to get more involved in the community?
Just figure out what you’re passionate about and focus on that. Keep an eye out for unanswered questions and try to challenge yourself by answering them. ServiceNow professionals are also welcome to reach out to me if they’d like to present something at our next meetups. The meetups are the best opportunities to exchange ideas, practice, and even fail sometimes. The great thing about them is that we learn from each other and can even laugh about it when something doesn’t work out. There are no bosses and no peer pressure—it’s a totally safe space. (Martin on LinkedIn)
What are you most looking forward to in the ServiceNow ecosystem in 2026?
AI agents are becoming increasingly intelligent and autonomous, so I’m very excited to see how the ServiceNow platform will continue to evolve in this direction.
What developments or trends on the ServiceNow platform do you find particularly exciting right now?
AI agents are undoubtedly exciting, but personally, as a developer, I’m especially looking forward to the new ServiceNow SDK, the continued development of the Fluent language, and other improvements that make day-to-day work easier. Features like the Machine Identity Console are very interesting because they significantly simplify integrations.
How does your involvement in the community also support your day-to-day project work? What does this recognition mean for FROX and its ServiceNow customers?
As I mentioned earlier, my involvement in the community teaches me a lot and exposes me to a much broader range of issues than I would normally encounter in my daily project work. These experiences directly inform my work as a consultant. FROX and our ServiceNow customers also benefit from this. A consultant who is better prepared, constantly learning, and confronted with real-world challenges ultimately contributes to better project outcomes.
