A single platform for the entire IT asset lifecycle
ServiceNow has been recognized by Forrester as a Leader in Software Asset Management (SAM). This recognition confirms the strength of the ServiceNow platform in IT Asset Management (ITAM) and highlights the innovation of ServiceNow’s AI-powered solutions. As an official ServiceNow partner in Switzerland, we show you how your business can benefit from these advancements.
Why ServiceNow is a leading provider in Software Asset Management
ServiceNow IT Asset Management encompasses all IT resources, including software, hardware, and cloud assets. Two key components of ITAM are Software Asset Management and Hardware Asset Management (HAM).
- SAM focuses on managing software assets. It enables businesses to efficiently manage their software inventories, optimize licensing costs, and minimize compliance risks.
- HAM deals with managing physical IT devices such as servers, laptops, and network infrastructure.
By integrating SAM and HAM, the ServiceNow platform provides a comprehensive ITAM solution that allows businesses to efficiently manage their IT assets throughout their entire lifecycle.
Forrester highlights in its analysis, “The Forrester Wave™: Software Asset Management Solutions, Q1 2025”, the AI-powered capabilities of ServiceNow. This artificial intelligence (AI) enhances automation in asset workflows, identifies cost-saving opportunities, and helps optimize software licensing. Key AI-driven features include:
- Automated identification of unused software licenses to reduce costs.
- Predictive modeling for license demand to avoid over- or under-licensing.
- Automated mapping of software contracts to assets to ensure compliance.
- Risk assessment of software deployments to detect vulnerabilities early.
With these capabilities, businesses gain full visibility into their IT assets and can optimize their processes within IT Service Management (ITSM).
ServiceNow Software Asset Management: Efficiency and cost control in ITAM
By implementing ServiceNow ITAM, businesses gain a unified platform to manage their software and hardware resources effectively. Key benefits include:
- Automated license management: ServiceNow Software Asset Management analyzes license usage in real time and optimizes their deployment.
- Compliance security: Precise license audits and verification functions help businesses avoid compliance violations.
- Integration with ITSM: The seamless connection with ServiceNow ITSM ensures smooth workflows and more efficient IT operations.
- AI-powered optimization: ServiceNow analyzes asset data using AI to provide proactive recommendations.
Future-proof ITAM strategy with ServiceNow and FROX
The ServiceNow platform offers a scalable, AI-powered solution for modern Software Asset Management. As a ServiceNow Premier Partner, we help businesses implement ITAM solutions with SAM and HAM optimally. From strategic consulting to technical implementation, we assist in managing IT resources efficiently and integrating IT Service Management processes seamlessly.
With ServiceNow as a Leader in Software Asset Management and FROX as an experienced implementation partner, you are well-equipped to efficiently manage your IT assets and leverage the benefits of a modern, AI-driven platform in your IT operations.







