A world without mobile devices and applications is no longer conceivable. Functions such as telephony, messaging, e-mail, camera, wake-up call, social media and entertainment have become a matter of course in private life.
Mobile applications: on winning streak in the business environment as wellThe importance of mobile applications continues to increase in the professional environment as well. Companies invest in the development of apps and platforms, creating a new user experience for customers and employees. In addition to user-friendly applications, data security and the highest possible availability are the most important tasks for IT managers.
BYOD: Bring your own DeviceMany companies provide a "bring your own device" service, BYOD for short. Modern employees need to have access to the business data with all their devices in order to work on it - anywhere and anytime. However, if the mobile devices are outside the corporate network, there is no access. Even locally stored files on the device can not be retrieved. To ensure availability nonetheless, many employees move documents to their private Dropbox or similar cloud storage. In addition, the private mobile devices are also used privately. This demands a lot from IT, because with BYOD concepts, in addition to the loss of control over the files, the risk of data loss is also to be addressed.
Mobile apps: inextricably linked to the digital transformationWith regard to the digital transformation, mobile solutions play a key role, because new OFFERS are often provided as mobile solutions. This starts already with websites and web shops, which are required nowadays to be "fully responsive", that is - all functions can also be used without restriction on mobile devices. Although there is a clear consensus on the expectation side, mobile applications are far from having arrived in all companies. The reason for this, in our experience, are primarily two challenges.
Obstacle course for mobile solutions: what slows companies down
First:Even if a company wants to become active in the area of mobile solutions, those responsible do not find an answer to the questions: How can we offer our customers genuine added value with a mobile app? Are there any new business models or services that can be handled through a mobile application? The ideas for innovative, digital and mobile offers are simply missing.
Second:There is a great deal of uncertainty regarding the complex technical issues: What does the employee need on his mobile device so that he can work more productively? How can the quality and speed of business processes be optimized? How can security be guaranteed?
The Implementation: test run and training plan for long-term successAs soon as the concept for an app is completed, technical aspects have to be clarified: native app vs. responsive web, constant performance, security and integration of backend systems. Even after the launch, the mobile application must not simply be forgotten. An app management needs to make sure, with continuous optimizations that the services and user experience remain at a high level. Otherwise, the company risks the application not being used anymore and wasting its investment in the app.
Prepare well - and score big points with mobile solutionsWhere does your company have potential for new digital services that will fascinate your customers? Which mobile applications can bring you a sales increase? How do you approach the design of new mobile offers? Which technical aspects have to be taken into account? How can a new app be integrated? How is data security and data availability ensured with BYOD? The FROX experts answer this for you.
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